Role:

creative direction, art direction, creative producer( set design, casting, social media strategy etc)

Description::

This was a scholarly “Yearbook” photoshoot to promote the NWF Merch release. The Creative Direction was inspired by the music and overall world I built with NWF and Late 2 Class. We also shot some digital photos for web, but went for the film/dreamy effect so that the look book felt nostalgic.

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The Pop Up